Don’t Feel Overwhelmed! What You Need To Know About Buying a Mattress

When you’ve finally given in to buying a new mattress you might be overwhelmed. After all this is a huge decision. You spend the majority of your life in bed (if you’re getting the recommended amount of sleep and not curling up on the couch a bit too often). Since sleeping is so important to your health and takes up a third of your life, the overwhelming feeling is justified. Not only could your choice impact your health, but buying a mattress can be expensive. 

Below are a few of the common questions and concerns people have about buying a mattress with answers to help you feel more confident and comfortable when you walk through the showroom. 

Higher Prices Does Not Equal Better Sleep

You might not remember, but in the last few years a very expensive couch got very popular because of influencers. A cloud-like and luxurious looking couch that’s $10,000 must be an absolute dream. After all, a higher price tag must equal pure luxury. But while it was for some people, a number of others who spent way outside of their budget found that they had a couch that wasn’t very comfortable for them and would continuously look messy and wrinkled. The advertisements didn’t show a couch that was too soft and a bit unkempt, but it was still selling for $10,000.

Alright, alright, I know we’re here to discuss mattresses, but the story is pretty relevant. Due to advertisements and influencers and so-and-so’s best friend who swears this is the best mattress they’ve ever had, it can be easy to get in on the hype of a boxed brand mattress or a really expensive one. If it’s expensive, it must be good…right? 

Nope. In fact, a lot of mattresses are subject to large markups depending on the brand. Some mass produced mattresses are more expensive due to price inflation rather than any significant difference in quality. In fact, mattresses in big box stores will have the highest markup of any piece of furniture to get the biggest profit margin out of them. In some cases, there may be slightly more padding and coils in a more expensive mattress, but nothing to justify the hefty price tag.

At Gardner Mattress, you can feel assured that the mattress you’re buying and that the cost makes sense. Depending on the materials you choose, the structure of the mattress you’ve decided on, you’ll see how the quality materials (like our Joma wool) and the price is completely justified. 

There Are No Set Standards for “Firm” and “Soft”

Every brand’s definition of what constitutes “soft” or “firm” is different. One company may label a mattress “soft” while another might make a mattress of the same firmness and label it “medium firm.” There’s so much difference between them that experts say that the terms are largely meaningless, at least for the consumer. It’s simply based on personal interpretation.

So while you can base your decision off the hype and discounts on popular boxed mattresses, there is no guarantee that it’s as firm or as soft as you need it. And it is a need because remember, this is a piece of furniture that you’ll use more than any other and will be with you for 5 to 10 years ideally. That’s why at Gardner Mattress we recommend visiting our showroom before placing an order. 

With over 120 years of combined experience, our master craftsmen have a wealth of knowledge in regard to building a mattress to suit our client’s needs. Two features that are not often found in our competitor’s products are the hand-tufted components and the ability of many of our mattress products to be flipped, or used on both sides. Having the ability to flip your mattress and rotate it will lengthen the life of your mattress and extend your investment further. 

You can trust that we will handcraft a mattress that fits your needs and not the other way around. 

The Best Way to Find the Right Fit: Try It Out

The only way to discover if a new mattress is right for you is to get a feel for it by lying down on it. You should take advantage of free trials or any showroom opportunities to test how comfortable a mattress feels to you. A mattress that is too soft might make getting comfortable difficult, whereas a mattress that is too firm won’t provide the right joint support.

Also, don’t be shy! Take advantage of your time in the showroom and really attempt to relax on the mattress. And talk with our representatives about what you’re looking for. They’ll know what’s the best type of mattress and materials that will work for your needs. 

You Have Natural and Organic Options

Speaking of materials, you have lots of choices, so why not choose what’s best for your health? Conventional manufacturers use harsh and potentially dangerous chemicals when producing their mattresses. These chemicals are meant to make mattresses fire resistant or longer lasting, but they can leach into the air and potentially cause future health or respiratory problems. Furthermore, the chemicals don’t prevent common pests such as mold, mildew, or dust mites.

Fortunately, there are natural and organic mattress materials that can be used in lieu of traditional, chemical-laden mattress materials, such as organic cotton, natural wool, or Talalay latex. Not only are they free from potentially hazardous additives, these materials help keep mold, mildew, and dust at bay. Organic wool can even regulate your body temperature while you sleep. As a bonus, they’re still affordable when compared to traditional mattress consumers.

Local Businesses Are Easier to Buy From

Buying a mattress from a large, commercial factory outlet or a big box store might seem more convenient for shoppers with busy lifestyles. However, purchasing a mattress from such a store could mean engaging with less knowledgeable staff members, coupled with higher price markups and high pressure sales tactics.

A small, local mattress company, such as Gardner Mattress, will have more informed staff members available to help you find the perfect mattress for you at an affordable price. They can also make a custom order for you to ensure you buy the best mattress for the best night’s rest possible.

At Gardner Mattress, we use the highest quality organic materials and time-tested designs to make sure every customer can buy the right mattress for them. We even offer a 90-day trial so you can be confident in your purchase. Call us at 1-800-564-2736 or visit us to learn more and start investing in your rest.


Visit one of our three conveniently located showrooms. Our original factory and showroom in Salem, Massachusetts, or one of our newer showrooms in Needham and Woburn.

Gardner Mattress Showroom in Salem, Massachusetts

Hours of Operation

Sunday: 12:00pm – 4:00pm
Monday-Saturday: 9:00am – 4:00pm

Hours of Operation

Sunday & Monday: Closed
Tuesday-Saturday: 10:00am – 4:00pm

Hours of Operation

Sunday & Monday: Closed
Tuesday-Thursday: 10:00am – 4:00pm
Friday: 10:00am – 2:00pm
Saturday: 10:00am – 4:00pm